Solopreneur Success: How Technology and Freelancers Can Help
By Courtney Rosenfeld
Running a business on your own is never easy. What’s more, as your business grows, you might need a little help. The combination of the right technology and skilled freelancer workers can give you an edge that will allow your business to flourish.
A Reliable Phone Is Essential
For solopreneurs, having a capable smartphone and a reliable service provider is vital for your business. With the right phone, no matter where you are, you can return phone calls, respond to important emails, take photos for your website, accept payments from customers and clients, and operate hundreds of different apps. You need a phone with a powerful processor, top-notch camera, quick charging ability, and long battery life. Consider investing in the latest iPhone or a comparable Android phone, and choose a talk, text, and data plan that makes the most sense for your budget and needs. For many solo entrepreneurs, an unlimited plan with multiple lines is the best option, as overage charges can add up very quickly.
Outsourcing to Freelancers Can Increase Productivity
Outsourcing work to freelancers allows solo entrepreneurs and small businesses to get projects done without the expense of hiring full-time employees. Because freelancers are contractors and not permanent workers, you have the flexibility to shift spending and hire more freelancers for urgent projects while scaling back in other areas that are less pressing.
Additionally, you can find freelancers to work remotely from their homes or come into your place of business, depending on your needs. Through online job sites and platforms, you can find highly experienced workers with very specialized skills, as well as other freelancers who are available to do simple yet valuable tasks for your business.
Here are just some of the types of freelancers who may be beneficial to you.
Mobile app designer
You might have a professional website already but do you have an app? According to eMarketer, the average adult in America spends nearly three hours a day on a smartphone and 90 percent of that time on apps. However, a survey from Clutch indicates that only 42 percent of small businesses have their own app. Just a few years ago, building a custom app was very expensive. However, these days, you can hire an experienced freelancer to do the job at a more reasonable rate. An app can help your business increase brand recognition, boost sales, and reach out to younger demographics. With an app, you can inform users of discounts, offer a loyalty program, and push notifications about products and services.
Your business website and your app should be full of content about your products, services, and industry. You also may want to send out a regular email newsletter, press releases, and other information to current and potential customers. Thankfully, a freelance writer can do all that and more for your business. You can find freelancers with experience in almost every sector to handle all the writing and editing your business might need.
Social media manager
With 3.484 billion people around the world on social networks, a social media presence is essential for all businesses. However, because you are juggling other aspects of your business, you may want to outsource these responsibilities to a freelancer. A social media manager can post on Facebook, Instagram, Twitter, and other social sites, as well as reply to comments, develop partnerships with other brands, execute digital marketing campaigns, analyze statistics and ad performance, and adjust your social media strategy as necessary.
You can certainly do your taxes yourself with the assistance of tax software. But when you are in business, it’s best to leave important financial matters to a pro. You can hire a freelance accountant to check over your business financials on a quarterly basis to ensure there are no glaring errors or concerns, and then prepare and file your taxes on an annual basis.
Owning your own business can be an exciting yet overwhelming venture. However, with the assistance of freelance workers and the reliability of the right technology, you can continue to build your brand, increase your customer base, and improve your profitability.
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